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Newsday, June 24, 2003
"...But the Hamptons name has given her brand some extra cachet that has helped the fledgling company off to a strong start... It certainly doesn't hurt from a branding perspective that her product carries the name of one of the wealthiest communities in the country, say experts... "The Hamptons is world-famous and recognized the same way as Palm Beach and the Riviera," says Anita Hersh, chief executive of Lister Butler Consulting in Manhattan, which specializes in brand identity. Carrying the Hamptons name, is "a powerful tool in getting potential customers attention," she said." |
Specialty Food News, August 1, 2003
Bridgehampton Gorp, a gourmet twist on the classic hiker's healthy hi-protein snack (gorp is an acronym for granola, oats, raisins and peanuts), debuts this summer in the Hamptons. Bridgehampton Gorp has the added gourmet ingredients of dark chocolate, dried cherries and roasted almonds, and is available in zippered bags. |
The Morning Cup, June 25, 2003
"...isn't trying to corner the gourmet snack market or reach some inflated sales projection for this year. She says she started Bridgehampton Gorp - short for granola, oats, raisins and peanuts - simply because she liked the idea of making a product that would sell in local stores." |
The Southampton Independent/The East Hampton Independent, June 4, 2003
"The World According to Gorp -- Bridgehampton Gorp, a gourmet snack made in Bridgehampton, has just launched in east End stores. Gorp, a precursor to the energy bar, is well-known to outdoor enthusiasts and hikers who have long enjoyed this nutritious and convenient snack." |
Tea And Coffee Magazine, April/May 2005
“It is a healthy alternative for breakfast, perfectly suited to accompany that morning coffee. “
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